The Quest for the Holy Grail of Sponsored Content Measurement

With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.



from The Content Strategist http://ift.tt/1qx0hVi

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