Six great automotive content marketing campaigns

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Klickfarmarna manipulerar på nätet

Sverige är den åttonde största marknaden för nätannonser i Europa. Men frågan om hur många möjliga kunder en annons når är mer komplicerad än man kan tro. Vad händer när de sociala medierna alltmer fylls av fejkade personer?



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5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content

AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.



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The Answers to Your 18 Biggest Content Marketing Questions

Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing.



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Expressen gör bebis-tv med Trygg Hansa

Expressen lanserar det nya tv-formatet "Hej Bebis" tillsammans med sponsorerna Trygg Hansa och Lekmer.se. Programmet riktar sig till nyblivna föräldrar.



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Vad är inbound marketing?

I senaste avsnittet av vår podd (Kntnt radio 12) pratar Pia och jag med Malin Sjöman. I samtalet snuddar vi vid begreppet inbound marketing. I den här artikeln fortsätter den tråden. Vad är inbound markering? Vilka likheter och skillnader finns mellan inbound och content marketing? Det är frågor jag besvarar i denna artikel. Nyfiken? Läs vidare!

Läs hela Vad är inbound marketing? på Kntnt!

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Digital Marketing Trends 2015

30 cutting-edge digital marketing tools and techniques to help grow your business It’s my favourite time of blogging year, where we look ahead to what will be the major trends in digital marketing in the year ahead. I find there’s …..



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Content Marketing Catchup: The Brand Newsroom of the Future, IKEA Clowns Apple, and More Must-Reads

Here's what you missed while trying to figure out your content strategy's spirit animal...



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Så hjälper personas dig att lyckas med din content marketing

Att arbeta med content marketing betyder att vi paketerar kunskap och inspiration som har ett värde för våra tilltänkta kunder, för att på så sätt vinna deras intresse och förtroende. Så hur kan vi avgöra vad som har ett värde för vår målgrupp? Hur kan vi anpassa vår content marketing så den verkligen blir relevant [...]



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Brand Storytelling: Turning Casual Fans into Passionate Followers

Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australian fashion brand. Find out how Black Milk uses brand storytelling to chart the future of retail, social cliques, and the so-called "third shelf." Continue reading →



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Convince Your Client to Put Content First

Creating impactful, effective content isn’t something that should be rushed or assigned to the office intern. It has to be planned, considered, and treated with care. Not only does this planning make our jobs easier and web projects a success, it creates content-savvy clients for life. This post is all you need to convince your clients that a content first approach is the way to go. Let’s put content production at the top of their web project to-do list today.

The post Convince Your Client to Put Content First appeared first on GatherContent: A blog about content strategy and development.

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The Quest for the Holy Grail of Sponsored Content Measurement

With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.



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The complete guide to using quizzes in your marketing strategy

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is knowing how to best promote the event so that its value lives on. Use these 4 content marketing ideas to take your event beyond its venue. Continue reading →



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SlideShare Tips for Business

Todd Wheatland joined the Social Media Hour podcast to give advice to businesses who want to use SlideShare as a social channel.

The post SlideShare Tips for Business appeared first on King Content.

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Tone of Voice: A Complete Process for Developing a Content Style Guide

When it comes to content, consistency is key. Companies and brands are finally considering content to be team-wide effort, which is exactly how it should be. This is a move that needs to be supported by the right tools and understanding. Consistency and brand messaging can suffer if guidelines aren’t in place. This is why

The post Tone of Voice: A Complete Process for Developing a Content Style Guide appeared first on GatherContent: A blog about content strategy and development.

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Fem Sommarvideos för Internetentreprenörer

5 timmar av internetkunskap i form av video för internetentreprenörer. Passa på att i lugn och ro i hängmattan, på din padda, skaffa dig nya insikter. Här är fem videos där jag har lärt mig nya kunskaper om internet.

Vill du läsa denna posten direkt klickar du här Fem Sommarvideos för Internetentreprenörer

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​This is How You Write a Content Strategy That Works

Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.



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10 Content Marketing Roles for Success in the Next 10 Years

There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in key business roles. Find out 10 content marketing roles your organization will likely need to fill to be successful in the next 10 years. Continue reading →



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Native advertising: the Guardian Labs way

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Should the phrase 'native advertising' be retired?

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Twitter ökar - men många undviker reklamen

Glädjerapporten från Twitter fick aktien att rusa. Men det finns smolk i bägaren. En närmare analys av användartillväxten visar att en förbluffande andel undviker reklamen på tjänsten.



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The week in content marketing

Find out what’s trending this week by exploring the latest content marketing articles, social media news and advice.

The post The week in content marketing appeared first on King Content.

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Data från Facebook styr annonser på Instagram

Mercedes är först ut med att testa en ny annonslösning – som ska bygga samman Facebook och Instagram.



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Dejtingsajt: Vi experimenterar på er hela tiden

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Dejtingsajt: Vi experimenterar på er hela tiden

Dejtingsajten Okcupid avslöjar i en bloggpost att man rutinmässigt manipulerar sina användare i experimentsyfte. Resultaten är fascinerande.



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2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som...



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‘Brand Newsrooms’ Stretched For Resources

Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.



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5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading →



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This B2B Company Published a Children’s Book, and It’s Actually a Pretty Good Idea.

A story of magical beasts and a quest wrought with perils featuring colorful and cartoonish illustrations—sounds like a great idea for a children’s book, right? Well, that's exactly what digital marketing management company Tealium put together for their latest promotional B2B marketing book, “Taming the Digital Marketing Beast," which—if you haven't guessed—is certainly not just for kids.



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