torsdag 31 juli 2014

Data från Facebook styr annonser på Instagram

Mercedes är först ut med att testa en ny annonslösning – som ska bygga samman Facebook och Instagram.



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onsdag 30 juli 2014

Dejtingsajt: Vi experimenterar på er hela tiden





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Dejtingsajt: Vi experimenterar på er hela tiden



Dejtingsajten Okcupid avslöjar i en bloggpost att man rutinmässigt manipulerar sina användare i experimentsyfte. Resultaten är fascinerande.



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tisdag 29 juli 2014

2040 har vi förändrat vår skola, Sverige och världen. Programmering är nyckeln.

Jag hade för ett tag sedan förmånen att sitta ned och diskutera framtidens skola med Karin Nygårds. Karin rankades 2014 av Computer Sweden som...



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‘Brand Newsrooms’ Stretched For Resources

Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.



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söndag 27 juli 2014

5 Steps to Global Content Curation That Reaches Your Gooooaaal

If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading



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onsdag 23 juli 2014

This B2B Company Published a Children’s Book, and It’s Actually a Pretty Good Idea.

A story of magical beasts and a quest wrought with perils featuring colorful and cartoonish illustrations—sounds like a great idea for a children’s book, right? Well, that's exactly what digital marketing management company Tealium put together for their latest promotional B2B marketing book, “Taming the Digital Marketing Beast," which—if you haven't guessed—is certainly not just for kids.



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