Somewhere behind those ninja turtle-dressed humans and crazy Vines, there's human mind—or, more likely, multiple human minds—devising and executing a brand's content strategy. And inside those "brand newsrooms," they're feeling stretched thin.
If global content curation is your goal and multiple languages are involved, just clicking "share" is more likely to get you into a world of trouble than into your target markets. Global content curation requires more than the standard components of content marketing. Use these 5 steps to reach your global curation goals. Continue reading →
from Content Marketing Institute http://ift.tt/1nKLKcB
A story of magical beasts and a quest wrought with perils featuring colorful and cartoonish illustrations—sounds like a great idea for a children’s book, right? Well, that's exactly what digital marketing management company Tealium put together for their latest promotional B2B marketing book, “Taming the Digital Marketing Beast," which—if you haven't guessed—is certainly not just for kids.