The Quest for the Holy Grail of Sponsored Content Measurement

With 90 percent of marketers doubting their ability to measure branded content, something is clearly amiss in the land of ROI. That uncertainty spreads to the brand-sponsored content that runs on the sites of publishers like BuzzFeed and The New York Times, where there's plenty of debate over the best way to sell sponsored content and measure its success.



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The complete guide to using quizzes in your marketing strategy

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Marketers continue to rate in-person events as their most effective tactic. You're probably already using events as a resource for your overall content creation plan, but a common challenge is knowing how to best promote the event so that its value lives on. Use these 4 content marketing ideas to take your event beyond its venue. Continue reading →



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SlideShare Tips for Business

Todd Wheatland joined the Social Media Hour podcast to give advice to businesses who want to use SlideShare as a social channel.

The post SlideShare Tips for Business appeared first on King Content.

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Tone of Voice: A Complete Process for Developing a Content Style Guide

When it comes to content, consistency is key. Companies and brands are finally considering content to be team-wide effort, which is exactly how it should be. This is a move that needs to be supported by the right tools and understanding. Consistency and brand messaging can suffer if guidelines aren’t in place. This is why

The post Tone of Voice: A Complete Process for Developing a Content Style Guide appeared first on GatherContent: A blog about content strategy and development.

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Fem Sommarvideos för Internetentreprenörer

5 timmar av internetkunskap i form av video för internetentreprenörer. Passa på att i lugn och ro i hängmattan, på din padda, skaffa dig nya insikter. Här är fem videos där jag har lärt mig nya kunskaper om internet.

Vill du läsa denna posten direkt klickar du här Fem Sommarvideos för Internetentreprenörer

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​This is How You Write a Content Strategy That Works

Everywhere you look, people are talking about content strategy. These two words—both buzzy in their own right—have joined forces to form one juggernaut buzz-phrase that’s sweeping the internet. And yet, despite all the discussion and hype, we’re still swimming in a bog of ambiguity and confusion over what “content strategy” actually means.



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10 Content Marketing Roles for Success in the Next 10 Years

There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in key business roles. Find out 10 content marketing roles your organization will likely need to fill to be successful in the next 10 years. Continue reading →



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Native advertising: the Guardian Labs way

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Should the phrase 'native advertising' be retired?

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Twitter ökar - men många undviker reklamen

Glädjerapporten från Twitter fick aktien att rusa. Men det finns smolk i bägaren. En närmare analys av användartillväxten visar att en förbluffande andel undviker reklamen på tjänsten.



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The week in content marketing

Find out what’s trending this week by exploring the latest content marketing articles, social media news and advice.

The post The week in content marketing appeared first on King Content.

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